What We Learned About Bringing People Together at Events (From Running One Ourselves)
Event Highlights

What We Learned About Bringing People Together at Events (From Running One Ourselves)

J
Jessica Iaconi
April 22, 2026
5 min read
#event-engagement#team-building#behind-the-scenes#learnings

If you've ever organised an event - a team offsite, a networking evening, a company gathering - you know the hardest part isn't the logistics. It's the moment when people walk in, sit down, and wait for someone else to make the first move.

You can have the best venue, the best catering, and the most thoughtful agenda. But if people aren't actually talking to each other, connecting, and leaving with something more than they came with - what was the point?

We ran a small event recently at a café in Tallinn. Around 15 people, most of them strangers to each other. We brought a laptop, three phone-based interactive games, and no formal agenda. The goal wasn't to test software - it was to see what it actually takes to get a room of people to connect.

Here's what we found.

Lesson 1: The First Activity Decides Everything

The biggest mistake you can make when trying to bring people together is starting with something that requires courage. "Stand up and introduce yourself." "Find someone you don't know and share a fun fact." "Let's go around the room." These all sound reasonable in a planning document. In practice, they make half the room wish they'd stayed home.

As they started individually on their paintings, we opened with True or False - a game where a statement appears on screen and everyone swipes true or false on their phone. That's it. No performance. No vulnerability. Just a a simple swipe.

Within two rounds, the room shifted. People who'd been sitting in polite silence were suddenly checking the leaderboard, nudging the person next to them, and debating whether the last statement was obviously true or clearly false. The energy went from "I don't know anyone here" to "okay, this is actually fun" quite fast.

The takeaway for event organisers: Your opening activity sets the emotional tone for the whole event. If it asks too much too soon like creativity, vulnerability, social courage - people retreat. If it asks almost nothing but gives them something to react to together, the barriers come down on their own.
image

Lesson 2: Shared Surprise Bonds People Faster Than Shared Information

The second activity was Deja Who, an AI-powered game that generates unpredictable character twists - weird, funny, and different every time.

The game itself was entertaining. But what we didn't expect was what happened around it. People stopped focusing on the screen and started turning to each other. The game became a conversation - not about scores, but about the strange, surprising things the AI had produced with famous historic people.

Two people who'd never met were suddenly laughing at the same ridiculous AI-generated character, and that shared moment of "what on earth is this" turned into an actual conversation. Not about the game but about everything else. The game just gave them a reason to start.

The takeaway for event organisers: Most engagement activities focus on information exchange - introductions, Q&A, polls. Those have their place. But if you want people to actually bond, give them something unexpected to react to together.

Lesson 3: The Right Activity at the Wrong Time Falls Flat

The best activity in the world won't land if the room isn't ready for it. Sequence matters more than selection.

Low-barrier opener → something social and surprising → something collaborative that rewards teamwork.

That progression builds a room's energy instead of front-loading it.
image

What We'd Tell Any Event Organiser

Running this small event - 15 people, three activities, one evening - taught us things that apply whether you're organising a 20-person team offsite or a 200-person company gathering:

Start with the lowest possible barrier. The first activity should require nothing from attendees except showing up. No special knowledge, no social bravery, no standing up in front of strangers. If people can participate by tapping a phone screen, you've removed every excuse not to engage.

Give people something to react to, not just something to do. The difference between a room that's "participating" and a room that's actually connecting is whether people are reacting to the same thing at the same time. A leaderboard shifting in real time. An AI generating something nobody expected. A team groaning together when they get an answer wrong. Those shared reactions are what turn a group of individuals into a group.

You don't need hours of preparation. Just pick a topic, the game creates itself or you customise it however you find fit, and the room took it from there. For busy organisers who don't have time to build custom content, that's the difference between running an engaging activity and skipping it entirely.

Would We Do It Again?

Already planning the next one. The evening confirmed something we'd suspected but hadn't seen play out in person: the barrier to meaningful event engagement isn't budget, group size, or preparation time. It's choosing the right activities and putting them in the right order.

Every game on Games for Crowds is experimental and free during the current testing phase. If you're organising a team event, a networking evening, or any gathering where you want people to leave more connected than they arrived - it's worth trying.

Browse all games →

Related Posts