A logo you almost recognise, and the decision about whether to say it yet.

A brand mark comes up blurred, broken into pieces, or redrawn in a style that is not quite its own. Three teams buzz in whenever they are ready. Buzz early and it is worth more. Buzz early and wrong and it costs you.

The buzzing is the game

Somebody on your team is certain. Somebody else wants to wait two more seconds. Whoever wins that argument is who you find out about.

That decision, made under pressure with two other teams about to go, is what this has that a normal quiz round does not.

The logos can match your room

There are ready-made pools by region, so a European audience gets brands a European audience knows and an American one gets theirs.

Worth setting properly, because a logo quiz is only as good as whether the room recognises the logos, and a round nobody gets is a flat two minutes.

Nothing to prepare, nobody to organise

The logo set is loaded and teams are assigned automatically, so there is no host at the front counting people into groups while the room waits. You open it and it goes.

Three teams, however many people

The format runs three teams, and everybody in the room goes into one of them. In a big auditorium that means three large, loud groups rather than a scattering of small ones, which is the right shape for a stage.

If you specifically wanted six or eight teams competing, this is not the game for that.

Where it works

Marketing, sales and agency crowds, where knowing brands is half the job and the competitive edge is already there. Conference entertainment slots. Company parties and team days. A pub night looking for a visual round.

It is at its best with an audience that pays attention to brands. With a crowd that does not, the logos stop being recognisable and the game goes quiet.